Ad campaign urges, “Don’t Drive, 1 in 5”
An ad campaign sponsored by the Santa Cruz County Regional Transportation Commission
is urging residents, “Don’t drive, 1 in 5.” Sustainable transportation options
such as walking, biking, carpooling, and riding the bus are highlighted through
English and Spanish ads on the radio and in papers. See ad this page. Additional
publicity follows local commuters engaging in wacky stunts as they compete for
votes and prizes.
The goal is to create awareness of the campaign and to nudge residents to convert
20% of their car trips into a more sustainable form of transportation. If everyone
left their car at home one day a week, if possible, or one trip out of five if
they are car dependent, traffic congestion would ease, and the quality of life
for all would improve.
How to help:
Keep a record of your car trips
Are you able to cut down by combining trips, carpooling, taking the bus, riding
a bike or by walking?
To order a poster to display at a business or workplace, contact Cory
Irimes, 460-3201. To view posters visit http://pull.xmr3.com/p/152-6E23
s/20039966/SCCRTC_Posters.pdf.
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